People have been able to order a sandwich off of a menu for years, but very recently it is becoming more and more common to have a larger say in regards to what goes in the sandwiches you order. This is more commonly seen at larger grocery stores such as Whole Foods and Central Market. However other sandwich shops such as Which-Which and Eatzis also have a large share in this market.
Why is this so popular? Although some people are overwhelmed by the pure number of choices and other feel they do not know what goes well enough together to make a great sandwich, the majority of people like to have freedom in what they eat and feel that they could create something better then the store.
Take Central Market for Example with over 15 spreads, 8 sandwich meats, and 30 possible topping including different types of cheese there is so much room for freedom and experimentation that lies within the consumers hands.
I personally believe this is a fantastic idea. I love this type of sandwich shop and will continue to at at these places regularly. However, some argue that if you are going to tell them exactly what to put on your sandwich, would it not just be cheeper to make it yourself. The problem with this statement though is because of the pure number of choices and different tastes that family members have or friends have, buying the ingredients necessary to make even more than one of these sandwiches would prove to be even more expensive then it is to order them.
All of these sandwiches cost around $8. But they are completely customized to your specifications and used the freshest ingredients many of these grocery stores have to offer. With brand new avocados, tomatoes, and other topping being cut right in front of you, consumers get an idea of how fresh the food really is, and the freshness of food is a large concern for many people. In addition there is a certain comfort with seeing your sandwich the entire time. Consumers know who has touched it, what is on it and where it has been because it has never left their eyes.
In conclusion I believe these sandwich shops are a great idea. I believe they will prove to be very successful in the future and we will be seeing not only more of these stores continuing this trend, but we ill also see more new stores entering the market to take their share of the sandwich business.